Power of the (Local) Press

For small businesses, visibility in their community is so important. It’s more than just another marketing channel, coverage in newspapers (digital or printed), on TV and radio still hold a lot of credibility in the hearts and minds of local consumers and prospective customers.

We work closely with our clients to help them diversify their marketing distribution channels so they are not putting all their eggs in one basket.

With each project we help them identify and craft their story and pitch it to various outlets. Therefore, building and maintaining relationships with journalists, local producers, and thought leaders is an important part of our work in the community.

As part of our contract with both organizations to manage their press strategy and outreach, we are constantly asking ourselves…

  • What’s the latest story?

  • What’s the angle?

  • Why is does it matter?

  • What makes it unique?

SockStarz has been featured in a variety of outlets since our work with them began in August including:

Similarly, West Hartford Coworking has had multiple pick-ups in HBJ and We-Ha.com.

But to have both clients monopolize the same segment on the same day is quite a treat. On the October 7th edition of Ronni Newton’s Business Buzz on CT Live!, she featured West Hartford Coworking and SockStarz back to back.


To say we are proud and thrilled for our clients is an understatement. This feature has already helped drive foot traffic for SockStarz and tours at West Hartford Coworking.

CLICK HERE to check out the full segment!

And as if we needed icing on the top of this cake, we worked with Etiquette Coach Karen Thomas - to develop a segment for her appearance on the WTNH Channel 8 morning show about Coworking Etiquette.

Karen Thomas Etiquette Segment.png